Starting in 2004, Matchfire was helping “America’s funniest talk show host” raise funds and awareness for some of her favorite charities including Humane Society of America, ALS Foundation, American Red Cross, Gentle Barn and many others. Auctions included a celebrity signed pink Vespa, signed sports memorabilia, her show wardrobe, and the infamous lock of Justin Bieber’s hair which sold for a whopping $40,000! Matchfire was always ready when Ellen’s team called and needed an auction up before the show went live.