Since 2004, Matchfire has been helping “America’s funniest talk show host” raise funds and awareness for some of her favorite charities including Humane Society of America, ALS Foundation, American Red Cross, Gentle Barn and many others. Auctions have included a celebrity signed pink Vespa, signed sports memorabilia, her show wardrobe, and the infamous lock of Justin Bieber’s hair which sold for a whopping $40,000! Matchfire is always on the ready when Ellen’s team calls and needs an auction up before the show goes live.